Privacy Policy - Brabohag

1. Introduction

At brabohag.com, we are committed to protecting and respecting your privacy. We recognize the importance of safeguarding the personal data of our users and are fully dedicated to ensuring its confidentiality, integrity, and legal compliant processing in accordance with applicable data protection laws, including the General Data Protection Regulation (Regulation (EU) 2016/679) (“GDPR”) and the California Consumer Privacy Act (CCPA), as amended.

This Privacy Policy outlines how we collect, use, store, and share your personal data, and the measures we take to protect it. Our policy reflects a privacy-first approach, prioritizing user rights and transparency.

2. Scope of Policy and Data Controller Role

This Privacy Policy applies to all users who visit or interact with brabohag.com, including those who browse, create accounts, purchase products, or contact us via online forms or email.

For data processing activities outlined in this policy, brabohag.com is the data controller. If you have any questions regarding how your data is processed, you may contact us at [email protected].

3. Categories of Data Processed

We may collect and process the following categories of personal data:

a. Usage Data:
Includes information about how you use brabohag.com, such as your IP address, browser type, language preference, referring URLs, access times, visited pages, and session duration. This data is collected to ensure optimal performance, diagnostics, and user experience.

b. Account Data:
Includes personal identifiers provided during account registration or checkout, such as your name, email address, billing and shipping addresses, and telephone number.

c. Profile Data:
Includes your saved preferences, browsing and shopping behavior on brabohag.com, and purchase history used to personalize your experience and recommend relevant content or products.

d. Communication Data:
Includes records of communications with us, such as customer support inquiries, email correspondences, chat logs, and interactions through our contact form.

e. Technical Data:
Includes device type, operating system, screen resolution, browser version, and system settings collected via cookies or similar technologies for troubleshooting and compatibility purposes.

f. Transaction Data:
Includes information related to transactions completed on brabohag.com, such as items purchased, payment method details (processed through third-party providers), transaction IDs, purchase timestamps, and delivery addresses.

g. Preference Data:
Includes data regarding your marketing and communication preferences, such as email subscription choices, interest categories, and opt-in/opt-out statuses.

4. Legal Bases for Processing

We process your personal data based on the following legal grounds:

– Performance of a Contract: To fulfill orders, manage account services, and deliver products.
– Legitimate Interests: For security, fraud prevention, service improvement, and analytics where such interests are not overridden by your rights and freedoms.
– Legal Obligation: To comply with applicable legal and regulatory requirements.
– Consent: Where explicit consent is required (e.g., for direct marketing or non-essential cookies), we will obtain and record your prior consent.

5. Your Rights

Subject to applicable law, you have the following rights regarding your personal data:

– Right of Access: To obtain confirmation as to whether your data is being processed and to request a copy.
– Right to Rectification: To request that inaccurate or incomplete data be corrected.
– Right to Erasure: To request deletion of your data where there is no valid legal ground for continued processing.
– Right to Restrict Processing: To request limitation on the use of your data under certain conditions.
– Right to Data Portability: To receive your data in a structured, commonly used, machine-readable format or request transmission to another controller.

To exercise any of these rights, please contact us at [email protected]. We reserve the right to verify your identity before fulfilling your request.

6. Security Measures

brabohag.com implements comprehensive and industry-standard security measures to protect your data, including:

– TLS encryption for all data in transit
– Controlled access to personal data on a need-to-know basis
– Regular offsite and on-premise backups to prevent data loss
– Employee privacy training and internal access protocols
– Regular system patching, vulnerability testing, and monitoring

7. International Data Transfers

Where personal data is transferred outside of the EU/EEA or other jurisdictions with adequate data protection laws, such transfers are made in compliance with relevant legal safeguards, including Standard Contractual Clauses approved by the European Commission or other equivalent mechanisms under applicable legislation. We ensure that all service providers and partners adhere to comparable privacy principles, regardless of location.

8. Data Retention

We retain personal data for no longer than is necessary for the purposes for which it was collected, including:

– Usage and technical data: retained for up to 12 months for analytics and security purposes.
– Account and transaction data: retained for up to 7 years to comply with legal obligations (e.g., tax, accounting).
– Communication data: retained for 3 years to support customer service operations.
– Marketing preferences: retained until you withdraw consent or opt out.

Thereafter, personal data is securely deleted or anonymized.

9. Cookie Policy

brabohag.com uses cookies and similar technologies to optimize functionality and improve your experience. Cookies used fall under the following categories:

– Essential Cookies: Required for site functionality and security; cannot be disabled.
– Functional Cookies: Enable personalization and remembering preferences (language, region, layout).
– Analytics Cookies: Collect aggregate data on site usage to inform design and performance improvements.
– Performance Cookies: Monitor load times, responsiveness, and user interactions for service optimization.

10. Cookie Management and Compliance

Upon your first visit to brabohag.com, we present a cookie banner requesting your consent to use non-essential cookies. You can manage or withdraw your consent at any time by adjusting browser settings or using our cookie preferences tool available on the site.

We comply fully with GDPR consent requirements and CCPA opt-out provisions. California residents may also exercise their “Do Not Sell or Share My Personal Information” rights directly through the site.

11. Protection of Children’s Privacy

brabohag.com does not knowingly collect or solicit personal data from children under the age of 13. If we become aware that such data has been inadvertently collected without verified parental consent, we will delete it promptly. If you believe a child has submitted data to us, please contact us at [email protected].

12. Policy Updates

We may update this Privacy Policy periodically to reflect changes in technology, legal requirements, or our business operations. Where such changes materially affect your rights or the way we use your data, we will notify registered users via email and/or provide a prominent notice on brabohag.com.

13. Contact Us

If you have questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact our Privacy Officer at:

Email: [email protected]

We are committed to resolving any privacy-related concerns in a prompt and transparent manner.

brabohag.com ensures compliance with all applicable privacy regulations and strives to provide clear and accessible privacy practices. For any additional support or clarification, feel free to reach out.